F I T T E R  •  F A S T E R  •  S T R O N G E R

Train like a rugby player.
Not a bodybuilder.

The Three-Pillar System that gets rugby players rugby ready:

"Basically: strong, broad, lean… and you don't die after 3 phases."

The Rugby Ready Method: What We Do

A full performance system.
Not just gym workouts.

Most lads either lift loads but gas out… or run loads and get weaker… or try both and break. Built With Irons is different: structured training, simple nutrition and weekly accountability, built around rugby and built around your week.

This is how I get rugby players rugby ready, through three pillars used in every coaching programme and in the 6-Week Programme itself:

  • 01
    Rugby Ready FitnessMAS-based conditioning that actually carries into Saturday: repeat efforts and an engine that owns every minute from 1 to 80.
  • 02
    Gym to Pitch TransferStrength that shows up in games: legs that don't fold, leg drive, contact power. Bodybuilding trains muscles; rugby is played with movements.
  • 03
    Plug In and PlayMinimum effective dose: structured ~25-minute sessions that slot around work, club training and life. No stupid volume.

We don't guess. We measure.

Conditioning session at the gym Strength work with dumbbells
Ed Irons, founder of Built With Irons, catching a rugby ball on the pitch

Who am I

I'm Ed Irons.
I live and breathe rugby.

I've played rugby since I was 6, through Sedbergh School First XV, university captain, playing across England, Europe and Asia. I've been coaching for 8+ years alongside working as a full-time rugby performance coach, and today I coach over 100 rugby players every week, on and off the pitch.

I'm a rugby performance coach, Head Coach of Medicals RFC, Coach & Scout at UR7s as well as lead S&C, and Founder of Gamebreakers Rugby Camps.

I've seen the best and worst of the S&C support players get from schoolboy to university to adult club rugby, and most are left guessing. That's why Built With Irons exists:

"Elite support for club players, built by someone who needed it and never got it."

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How we help

Three ways to train with BWI

Want it done for you, coached, with someone checking your work every week? This is the coached route: book a free call and we'll figure out which fits.

In-person coaching session

In-Person Coaching

£50 / session 10% off 10+ sessions

Training with mates? £30pp for groups of 3+, £25pp for groups of 4+.

Train with me face-to-face in Newcastle, with access to kit you won't find in a normal gym: force plates, speed gates and proper testing equipment, so every session is measured, not guessed.

  • Force plates, speed gates & proper testing kit
  • Technique, intensity and progression handled live
  • Solo sessions, or bring your mates for group rates
1-2-1 online coaching with tracked conditioning

1-2-1 Online Coaching

£150 / month

Your full plan in your pocket, wherever you train. A fully tailored programme built around you, with daily check-ins to keep you accountable and adjusting as you go. No guessing, no stupid volume.

  • Fully tailored programme, built around you
  • Daily check-ins and accountability
  • Ongoing adjustments as you progress
Group online coaching session on the rugby pitch

Group Online Coaching

£100 / month

Train with your mates or your team, all coached under the same system. Structured group programming with video feedback and weekly check-ins, with the same standards, shared energy, and a price that works when you split it.

  • Video feedback on your lifts and sessions
  • Weekly check-ins and programme alterations
  • Ideal for training with your mates or your team

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The 6-Week Rugby Ready Programme

Get stronger, fitter and faster in 6 weeks with a fully structured, self-guided programme built on the same three pillars behind every Built With Irons client: Rugby Ready Fitness, Gym to Pitch Transfer, and Plug In and Play.

  • 6 weeks of structured training, laid out day by day
  • MAS-based conditioning sessions for a full-80 engine
  • Rugby-specific strength sessions (Gym to Pitch Transfer)
  • Plug In and Play sessions that fit around work and club training
  • Simple nutrition guidance to fuel the programme
  • Instant access: start today, train on your own schedule

Want a coach alongside you instead? See 1-2-1, online and group coaching →

£59.99one-off payment

(under £10 a week to transform your rugby ability)

Get Rugby Ready Now

Secure checkout via Stripe. Instant delivery to your inbox.

Free resources

Steal my systems. On the house.

I operate a give-first business model. Grab these free and use them this week.

Want the rest of the library: MAS calculator, mobility, week structures, sleep & supplements and more? Buy any guide for £9.99 → or get every guide free as a member →

Results

What the lads say

"I used to just lift like a bodybuilder but always flagged at 50 minutes. Ed got me to increase my power and fitness so I can play a full 80."
Otis, Front rowFull-80 engine • 10kg down
"I've put on serious size and strength since starting with Ed. I'm finally filling out my tops instead of swimming in them."
Will W, Winger+20kg bench • +35kg squat
"I'm way stronger than I've ever been, with PBs on my bench and squat, and Ed's attention to detail with programming and adjustments is next level."
Jake, BackBench PB • Squat PB
"The weekly check-ins keep me honest. Busy work weeks used to kill my training, now the plan just fits around them."
Will, Online clientConsistency all season
"I loved the speed work and full-body sessions, and it was all adapted around my time and the areas I needed to work on."
Freddie, 1-2-1Speed + full-body gains

Not ready to buy? Start free.

The 7-Day Rugby Ready Challenge.

One short video and one task a day, ~25 minutes, position-specific, all ages and abilities. Get a taste of the method before you commit to anything.

The challenge is open now. Pop your name and email in and you're straight in, no waiting for a start date.

Claim my free spot

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None of this is a talent problem.
It's a training problem.

Let's fix it. Get the 6-Week Programme and start today.